Monday, June 25, 2007

ePlus Marketing Hires New Marketing & Sales Assistant

We're proud to announce that ePlus Marketing has hired Ari Fefferman as an Internet Marketing and Sales Assistant.

Ari is joing the staff to help us with our search engine optimization and marketing projects as well as assist with some of our sales projects.

Read our press release on our newest member to ePlus Marketing.

Monday, June 11, 2007

Search Engine Decoder

Early this year in our newsletter we posted a link to a site that is called the Search Engine Decoder. It's a great tool that allows you to see how all the various search engines are related.

Several people have asked us to post the URL of the decoder again so here it is:

We often use this site to illustrate to our clients various aspects of the relationships of the search engines. For example, this tool will without a doubt show you how important registering with dmoz is to your site.

Once you're on the site just click on the dmoz button and you'll hsee how many search engines pull information from dmoz.

Have fun with the site.

Monday, June 04, 2007

Free Whitepaper on Culturally Customized Websites

We've added a free whitepaper download to our site about culturally customizing a Website.

If you're marketing to an international audience and have only translated your Website you may have found that your conversation rates could improve. Customizing the site to fit your target audience's culture will improve the site's proformance.

Highlights of the paper:
•Consumers take action and make decisions based on culture
•Web sites that are congruent to a target audience’s culture are more successful
•The five cultural values that that contribute to a site’s customization

Download the paper Culturally Customized Websites by by Dr. Pereira