Monday, June 04, 2007

Free Whitepaper on Culturally Customized Websites

We've added a free whitepaper download to our site about culturally customizing a Website.

If you're marketing to an international audience and have only translated your Website you may have found that your conversation rates could improve. Customizing the site to fit your target audience's culture will improve the site's proformance.

Highlights of the paper:
•Consumers take action and make decisions based on culture
•Web sites that are congruent to a target audience’s culture are more successful
•The five cultural values that that contribute to a site’s customization

Download the paper Culturally Customized Websites by by Dr. Pereira

1 comment:

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