AAA Translation, Inc., a full-service translation and global business consulting company formed a partnership alliance with ePlus Marketing, LLC, an integrated Internet marketing company. The partnership will provide companies with one source for foreign language translation, Website globalization and International Internet marketing.
“This alliance benefits everyone,” stated Patricia Hughes of ePlus Marketing, the founder of the firm. Hughes explained that their services includes international Internet marketing and Web globalization. To increase their effectiveness, they need a top level firm that can provide translations for their customers. Hughes has 20 years of marketing experience and has been involved with Internet marketing for over ten years.
“We needed a partner that we can not only rely on to provide our clients with translations for marketing and Web based projects, but a company that we can seamlessly work with,” stated Hughes.
Susanne Evens, president of AAA Translation, agrees that the partnership makes perfect sense. Her firm provides a full range of professional services in over 100 languages to businesses of all sizes. Born and raised in Germany, Evens speaks five languages and has over 20 years of international communications experience.
“Many of our clients are in need of marketing services once we translate their materials. Other times we can see that they need to talk to ePlus Marketing first because their site is not internationalized or ready for translations,” stated Evens.
ePlus Marketing assists companies that wish to expand or enter into global Internet marketing. The firm has a successful track record with increasing site visits from targeted foreign countries to over 300%, as well as seeing a 250% increase of the sites’ conversion ratio (ratio of site visitors to site visitors who complete the desired action). ePlus Marketing develops Web projects that can be easily customized to the target audience’s culture and marketed to the target audience’s country.
While both companies may work with other similar firms for a variety of reasons, the partnership means that they will give each other “first pass” on project collaboration where necessary. The partnership also means that since the firm works closely together they have integrated their production process, which provides better communication and enhanced service for their clients.
“Since we have integrated our procedures, our clients can be confident that their projects will be produced with less hassle, more efficiently and with fewer errors than other companies that do not have partnership. Ultimately, that translates into cost savings for the consumer,” stated Hughes.
“AAA Translation has helped us with our international projects and continues to provide our clients with excellent translation. Susanne provides effective consultation on aspects of globalization, in addition to resources,” acknowledged Hughes.
Together the companies can help any size business develop and market Websites, email and other marketing materials to foreign countries. Through a network of established relationships, they can also make recommendations on other aspects of International trade such as shipping, International law and finance.
Wednesday, March 14, 2007
Thursday, February 15, 2007
Email Signatures
Create standard email signatures for ALL your employees. Anyone that uses the Internet in your company should have a company standard email signature.
What’s an email signature? Did you ever notice that at the end of some emails you will see not only the email creator’s name, but their phone number, fax, number, company name, logo, Web site address, etc. It’s amazing how easy this is to do and how many companies simply over look it. Or they let everyone do their own thing.
Having the company’s contact and Web site information makes it easy for the recipient to contact you or visit your site. Making it a standard email signature improves your overall branding strategy. Check your email software. If you are using Microsoft Outlook and want to add a signature click on Tools, then Options, then Mail Format and then Signatures.
Again, make sure that everyone in your company follows the same format. Also, add a signature for reply mail which can be different than new mail. Very often the reply mail signature does not always have the same information. I strongly recommend that you at least add your phone number. It makes it very convenient for someone to call you when your phone is easy to find.
What’s an email signature? Did you ever notice that at the end of some emails you will see not only the email creator’s name, but their phone number, fax, number, company name, logo, Web site address, etc. It’s amazing how easy this is to do and how many companies simply over look it. Or they let everyone do their own thing.
Having the company’s contact and Web site information makes it easy for the recipient to contact you or visit your site. Making it a standard email signature improves your overall branding strategy. Check your email software. If you are using Microsoft Outlook and want to add a signature click on Tools, then Options, then Mail Format and then Signatures.
Again, make sure that everyone in your company follows the same format. Also, add a signature for reply mail which can be different than new mail. Very often the reply mail signature does not always have the same information. I strongly recommend that you at least add your phone number. It makes it very convenient for someone to call you when your phone is easy to find.
Wednesday, February 14, 2007
We Value Your Privacy
We value your privacy. This simple four word sentence can have a tremendous effect on your email or form conversion ratios. Be sure to have the sentence, or at least the word “privacy” linked to your privacy statement.
Use this sentence next to any email form on your site or on your contact page. Clearly and simply stating your privacy policy assures the site visitor that you will not sell, give or trade their email or personal information to a third party.
While a privacy page is standard practice for most professional site builders, lawyers usually have their hand in writing a company’s privacy policy. That results in having the privacy policy looking like a long legal document.
Using the simple sentence with a link to the privacy policy gives the site visitor assurance that you care about their privacy without having a long explanation.
For one of our client’s Web sites we added “We value your privacy” just above their email form. The sentence was linked to their privacy policy. The link was hardly used, but having that simple statement was all that was needed. The added statement increased their form’s conversion ratio by over 250%
Use this sentence next to any email form on your site or on your contact page. Clearly and simply stating your privacy policy assures the site visitor that you will not sell, give or trade their email or personal information to a third party.
While a privacy page is standard practice for most professional site builders, lawyers usually have their hand in writing a company’s privacy policy. That results in having the privacy policy looking like a long legal document.
Using the simple sentence with a link to the privacy policy gives the site visitor assurance that you care about their privacy without having a long explanation.
For one of our client’s Web sites we added “We value your privacy” just above their email form. The sentence was linked to their privacy policy. The link was hardly used, but having that simple statement was all that was needed. The added statement increased their form’s conversion ratio by over 250%
Saturday, February 03, 2007
404 Error Page - Another Opportunity to Improve Your Site
Sometimes the smallest things can have the biggest impact. One of the most overlooked aspects of a Web site is the 404 error page. Creating a unique 404 page is another opportunity to improve your site's performance and provide your site visitors easy access to other pages. Creating a 404 error page should be standard practice when redesigning a site.
What is a 404 error page? It’s the page you see when someone clicks on a broken link or a page that has been renamed. When that happens the site visitor will see a standard page that simply tells you the page is no longer available. It has no thrills, no other links, no branding and above all, very little helpful information.
The page usually starts off with these words:
The page cannot be found.
The page you are looking for might have been removed, had its name changed, or is temporarily unavailable.
Your unique 404 error page should look like a regular page of your site. It should include your site’s header, footer and navigation bar so that the site visitor can easily click on another area of your site. The content of this unique 404 error page should contain text explaining that the page selected is no longer available along with contact information so the site visitor has the option of emailing or calling your company.
An example of our 404 error page can be found at:
http://www.eplusm.com/404.html
You might want to check with your hosting company first to see if they allow you to create custom error pages. Just creating the page and uploading with your other page files is usually is not enough. You most likely will have to change how the error pages are handled through your hosting company. Most hosting companies have a hosting administration tool or control panel that you can use to change or upload your custom error page.
What is a 404 error page? It’s the page you see when someone clicks on a broken link or a page that has been renamed. When that happens the site visitor will see a standard page that simply tells you the page is no longer available. It has no thrills, no other links, no branding and above all, very little helpful information.
The page usually starts off with these words:
The page cannot be found.
The page you are looking for might have been removed, had its name changed, or is temporarily unavailable.
Your unique 404 error page should look like a regular page of your site. It should include your site’s header, footer and navigation bar so that the site visitor can easily click on another area of your site. The content of this unique 404 error page should contain text explaining that the page selected is no longer available along with contact information so the site visitor has the option of emailing or calling your company.
An example of our 404 error page can be found at:
http://www.eplusm.com/404.html
You might want to check with your hosting company first to see if they allow you to create custom error pages. Just creating the page and uploading with your other page files is usually is not enough. You most likely will have to change how the error pages are handled through your hosting company. Most hosting companies have a hosting administration tool or control panel that you can use to change or upload your custom error page.
Wednesday, January 17, 2007
ePlus Marketing Launches New Website
The launch of our new blog coincides with the launch of our new Website. While developing our site we tested it with some of our associates and clients. One comment that came back from a majority of the “Beta version testers” was the thought that we are giving away too much information. Actually, we thought that was a good thing.
Our blog and Website is designed to share information and provide resources. The old adage “givers gain” is part of our corporate philosophy. We believe when helping others or “pay it forward” you also help yourself. It always comes back to you.
“Won’t that help the competition?” asked several site testers.
While we intend to give away information, most of it can be found in one form or another on the Web. Other information we share is through our experience.
Our true competitive edge is not just in our knowledge, but our processes, procedures, strategy, creativity, customer service, and experience. It’s the complete combination that makes our projects successful.
While the launch of our site and blog has long been in the works, the paradox of most marketing companies is that their own work suffers while they’re busy working on their client’s projects. We are excited and pleased with our new site and blog, there is plenty more in the works, so be sure to visit often.
Subscribe to our blog and visit our Web site frequently for new updates, white papers and resource information. If you are new to blogging and are not sure what it’s all about, read an article by Debbie Weil who is one of the leading experts in blogging, corporate blogs and blogs for CEOs.
Our blog and Website is designed to share information and provide resources. The old adage “givers gain” is part of our corporate philosophy. We believe when helping others or “pay it forward” you also help yourself. It always comes back to you.
“Won’t that help the competition?” asked several site testers.
While we intend to give away information, most of it can be found in one form or another on the Web. Other information we share is through our experience.
Our true competitive edge is not just in our knowledge, but our processes, procedures, strategy, creativity, customer service, and experience. It’s the complete combination that makes our projects successful.
While the launch of our site and blog has long been in the works, the paradox of most marketing companies is that their own work suffers while they’re busy working on their client’s projects. We are excited and pleased with our new site and blog, there is plenty more in the works, so be sure to visit often.
Subscribe to our blog and visit our Web site frequently for new updates, white papers and resource information. If you are new to blogging and are not sure what it’s all about, read an article by Debbie Weil who is one of the leading experts in blogging, corporate blogs and blogs for CEOs.
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