We've added a free whitepaper download to our site about culturally customizing a Website.
If you're marketing to an international audience and have only translated your Website you may have found that your conversation rates could improve. Customizing the site to fit your target audience's culture will improve the site's proformance.
Highlights of the paper:
•Consumers take action and make decisions based on culture
•Web sites that are congruent to a target audience’s culture are more successful
•The five cultural values that that contribute to a site’s customization
Download the paper Culturally Customized Websites by by Dr. Pereira
Monday, June 04, 2007
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Dear,Friend
ReplyDeleteGlobalization will hit virtually all large corporate IT departments within the next year.One of the most significant business trends during
the 1990s has been the sharp increase in global business activity and, despite recent economic turmoil in Asia and Latin America,
there is no sign that this growth will abate.
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