Saturday, October 25, 2008

Tips to Build Your email list

Email can be one of your most valuable marketing tools. But growing and maintaining a list can be costly. Here are a few tips.

1) Leverage

The most powerful way to crease profits is to leverage your existing clients. One of the ways to do that is to improve your list with any one that has purchased from you and asking them to refer others.

Developing a strategy for a refer program would not only help in building your list but also to increase sales. Keep in mind when asking for referrals if you are too general in your request people usually don’t respond. Instead of saying “please forward this message to a friend or colleague” say instead “please forward this to anyone you know in the service industry, who is in charge of marketing”. Of course you need to re-word it for your target audience.

2) Website subscription form

Be sure to have a place on most every page of your site for your site visitors to join your subscription. The best way to do that is to have a GREAT offer. A contest, free download, etc are all great offers to join an email list. Some of the pop-under scripts are also getting a good response rate. They are not as intrusive as the pop-up ads.

3) Test offer

When you have an offer to join your email list, test a variety of offers. The free download may not be an attention getter, but the 25% off next order may be the key to having people sign-up.

4) Co-Registration

Join forces with complimentary companies. If you sell shoes and they sell hats why not have a Thank you page that has an offer to join the hat company’s list. Of course the hat company needs a great offer and needs to put a reciprocal link to their email subscription thank you page to make it work.

5) Email address from point of sale

The most obvious way to grow your list is through your point of sale. Regardless if it’s online or offline there should be a process that is followed to add all emails to your list from a sale.

6) Purchase a list
There are several ways to purchase a list. Search for a list broker but be sure to find out where the subscribers are coming from. You need targeted email lists. First, you might want to determine how valuable a subscriber is too you.

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