Thursday, September 10, 2009

Executives and Social Media

Social media like Facebook, Twitter, LinkedIn, etc. are all extremely popular and companies are trying to get a handle on how to use them. There is an interesting article today in eMarketer about Executives and Social Media.

Apparently, according to research by Russell Herder and Ethos Business Law, 8 in 10 management, marketing and HR executives cited relationship and brand building as the primary benefits of social media. So, should you jump on the band wagon and implement a social media strategy and let all your employees tweet away? Not so fast. Reading on in the article you’ll see that a Sophos, a security software company, found that 50 to 60% of companies studied blocked access to social networking sites from the workplace. They sited productivity and security as the primary reasons. So if most companies are blocking social sites who are you reaching?

Like anything else you need to look at the situation and study it. Then develop a strategy for your company or organization. Social media is growing and will continue to do so. There are plenty of reasons why you should consider using LinkedIn and other sites. Like any other marketing tool always be testing. What works today for social media may not work tomorrow. There is definitely a marketing power of Twitter and other sites so explore, experiment, test.

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