Tuesday, March 03, 2009

Invited to Speak at St. Louis BMA Luncheon

I've just been invited to speak at the BMA luncheon meeting this Thursday. It's a panel discussion on ROI (return on investment). Ellen Sherberg, Publisher of the St. Louis Business Journal is moderator of the discussion. The group will discuss ways to improve your marketing ROI.

I constantly tell my clients we are NOT a Web company. We're a marketing company here to get you results. If you want a Web company there are plenty in town and I give them a list.

What's the difference? Well if you're focusing on design you're going to get great design. If you're focusing on results you're going to get results. Why not focus on both you say? Well, you do want great design but if from the bottom up you don't start with understanding a return on investment how do you expect to get a return.

First thing to consider is the organization that is in charge of your projects. Look at their background and accomplishments. Case in point I have a BSBA-Marketing and MBA. Plus, our clients see a minimum of 3:1. For every dollar they spend with us they get three in return.

Our best example is how we took a Website from $8,0000.00 in gross profits a month to $900,000.00 in gross profits a month. Yes, that blows out of the water the 3:1 but return but not everyone is going to achieve the same results.

After Thursday we'll be posting more on ROI and how to increase it.

To read more about the event go to our news story on the BMA and increasing ROI panel discussion.

If you're in town, I hope to see you there!

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