Monday, March 02, 2009

PPC Campaign Tools

Currently we’re researching tools to manage multiple PPC campaigns. If you’re working with multiple clients who have multiple campaigns and several people in your organization who are managing the campaigns you need efficient tools to help.

As a manager, I need the ability to review my employee’s PPC campaigns and it’s extremely time consuming to go into each group campaign for an overall review. Google offers some nice tools, but we’re not always just using Google. Next, add in international campaigns with country specific search engines and you can see how complicated the problem really can be.

Right now we’re researching various tools. If you have any suggestions feel free to comment. We’ve gotten some great advice from our Twitter, LinkedIn and other social networking friends, but we’re opening our research for additional comments, suggestions and advice. Yes, we’ll even consider a shameless plug for your PPC tools. (But don’t over do it.) ;)

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