Wednesday, March 25, 2009

Viral Marketing - Do the unexpected

We've been doing some video marketing for a few of our clients, and we're looking into a viral marketing campagin. Recently, I found a BLOG that was talking about how in viral marketing, one tip is doing something unexpected. They used that concept in this video as an example.

I'm still laughing at this one.

video

I found that John West has a series of ads that are all unexpected and have a similar theme "enduring the worst to bring you the best". A series of ads with a smiliar theme is another tip in viral marketing.

This one is the funniest John West video I've found. Its worth sharing.

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